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Working in a Market on the Corner

I have been working at a little market in an ethnically diverse part of the city. In fact we sell a lot of things that you would not find most other places. We often stock things which are asked for. For example we now sell compact discs with Bollywood songs on them. We did not really think that was something that was going to be worth the effort, but in fact these sorts of things are popular with peoples from all over South Asia and there is a large population from those areas in this one specific part of the city. Personally I would have thought that any person who wanted that sort of thing would have been able to find them on the web some place. Continue reading “Working in a Market on the Corner”

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Marketing Theories

The process of marketing has sometimes been referred to as both an art and a science. Marketing has been defined as the process of relaying the value of a product or service to customers. The end purpose of this process is to sell that product or service to customers.
Marketing fulfills an important function in society by providing the link between a society’s material needs and its economic patterns of response. Marketing satisfies these wants and requirements by building long term relationships with customers through an exchange of information.
Marketing can be understood by considering the concept as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its owners. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
However, marketing is also considered an art because marketing tools do not sell products and services; it is the relationships which sell the products and services. Creating an effective marketing strategy that produces results is not merely using available marketing tools and options. Marketing success is not just about being familiar with the various marketing technologies, strategy or tools. Successful and effective marketing comes from an understanding of the underlying relationship with the customers and of how to put the intricate pieces of a marketing puzzle together to forge a unique and distinctive marketing thrust that would enhance that relationship.
In the book, “The McGraw-Hill 36 hour course on Online marketing” by Lorrie Thomas, the author mentioned that “Online Marketing is like the Wild, Wild West: it has few rules, endless opportunities, and a vast open space. The innumerable possibilities can be exciting, but the geek-speak and limitless choices can sometimes seem overwhelming.”
This is true as a brief review of the online web tools available such as website design, content marketing, blogging, social media marketing, web analytics, search engine optimization (SEO), online marketing/search engine marketing, e-mail marketing, online public relations just to mention a few, can be bewildering.
Fortunately, there are online marketing experts like West Coast Marketing an award winning company which specializes in providing Mobile Marketing Services as well as Internet Marketing San Jose, California who can lend you a hand.
To quote a very famous Chinese philosopher Lao-Tzu, “A journey of a thousand miles begins with a single step.” You would have made that very important first step by going to the above website to check out what services are available and how your business can gain from employing their services

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Keys to Successfully Manage Outsourced Marketing

In today’s difficult economic times, companies are making desperate attempts to keep the volatile marketing pendulum in the forefront. At the same time, businesses also have to deal with innovative marketing techniques, advances in technology and competition in every sector of the industry. This is why; most businesses resort to outsourced marketing from specialised companies.

Outsource Your Marketing for Success
For a long time, most businesses managed their own marketing by having an in-house team to handle it. However, with increased competition and other factors, businesses are now relying on outsourced marketing which is showing tangible results. Firstly, you should consider the marketing areas that you wish to outsource. This will depend a lot on your business, the present skill capabilities, marketing priorities and workload. If you do not have experts in online marketing or analytic functions, then it’s advisable to outsource those activities. However, there are certain marketing aspects that have to be handled by the company; those business aspects that directly have an effect on the marketing strategies. Another precautionary measure to be taken is that the CEO of the company and the marketing manager should meet their clients regularly to assure them and strengthen their relationship and trust. So, while marketing operations are carried out by an outsider, marketing managers should keep in touch with clients and service providers and assure them of an on-going relationship.

Hiring a Marketing Agency in Sydney
Before hiring a marketing agency in Sydney, check the qualifications of the consultants. If they claim to be experts, their professionalism should be backed by qualifications without which, it’s not advisable to hire. If your prospective marketing consultant charges too low a fee, then it is likely that he is not capable enough. All said and done, marketing requires a lot of skill and of course experience. The consultant should have first-hand knowledge about your products; if you have a pesticides company, the agency should be fully aware of the products and how it can be of service. Referrals will help and recommendations from colleagues should not be ignored. Once you have selected, sign an agreement with confidentiality clauses.

Scenarios for Outsourcing
Outsourcing depends on the size of the business; if you have a small business, then it may be difficult to have a marketing team. You probably will need a marketing agency in Sydney, if your current employees do not have the specific skills of marketing. There are situations when businesses require expert advice on marketing or you are not sure how to move forward; then you will perhaps need to hire an agency to market your products. If you think that a particular activity would be best carried out outside the company rather than the in-house team, then it’s time you looked out for marketing specialists. Experts in the field will be able to guide the team effectively and create a brand image

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Internet Marketing Helps To Increase Sales

Internet marketing also referred to as marketing, e-marketing, online marketing, web marketing, search marketing or digital marketing is the process of marketing for various services as well as products that takes places over the Internet. There are various forms of internet marketing such as email marketing, marketing through wireless media etc. ECRM (electronic customer relationship management) systems and digital customer data are also combined and used together for Internet marketing. It also involves for the technical as well as creative aspects of the Internet including advertising, development, design and sales. iMarketing also refers to the placement of media through search engine marketing (SEM), search engine optimization (SEO), banner ads on some specific websites, mobile advertising, email marketing and web 2.0 strategies. Thus, its areas are very broad.

As the name suggests and mentioned in the above there is no any involvement of physical sales in online marketing. Peoples use it as network marketing on the Internet. They try to generate more traffic to their website so that peoples could know about their products and services they offer online. This will help businessmen to know the email addresses of their visitors and further they could run email marketing campaign to increase their sales in a short span of time. This is one of the most advantages of Internet marketing that any businessmen can do the marketing in sitting at their room.

Now, web marketing trends are increasing continuously in a drastic way as it provides one of the most convenient marketing platforms which is not possible in case of physical marketing. It has explored the growth of online store as there are number of online stores available in these days and all are running their business successfully throughout the world. You can say that internet marketing works as a catalyst for businessmen to expand their business and to increase their revenues in a short period of time. There are various kinds of paid marketing campaign run by various search engines like Google, Yahoo or MSN Bing along with many others.

No one can ignore the importance PPC (pay per click) campaign run by Google for online marketing. Similarly, Google Ad words, Yahoo Paid Inclusion or MSN Ad center are affiliate advertising program run by Google, Yahoo and MSN respectively. For these programs, you have to pay fee to search engines which may vary from campaign to campaign. It’s very useful for new businessmen who has just started their business and want to promote their businesses.

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Importance of Establishing a Marketing Management Plan

Marketing management involves determining the best online marketing strategies for the business. It also involves creating a strategic plan to implement advertisements and methods for tracking results.

Putting together a marketing management system is one of the most vital aspects of operating a business. It’s even more vital when managing an Internet business. Online marketing requires utilizing multiple strategies that are interconnected. The only way to stay on track is with a solid plan.

The methods required to establish a system depend upon the types of services and goods offered by the company. Entrepreneurs and small business owners won’t require the intricate systems used by Fortune 500 companies.

Creating a marketing plan is a multi-step process that necessitates conducting market research and product planning. Market research supplies insights about consumers and their buying habits, as well as their interest in the goods and services the company offers.

Data collected from market research helps owners figure out if consumers will embrace their product line. It also supplies valuable insights about competitors. Analyzing market trends can help business owners figure out which kind of marketing strategies will reach their demographic market, along with helping to determine product prices.

Owners need to spend time learning about the different kinds of online advertising methods and how to get the most from them. Companies that sell products online have more opportunities to have direct contact with consumers that those that only use traditional means of advertising. These methods are limited to direct marketing, print publications, and television and radio ads.

Web marketing encompasses websites, blogs, online videos, podcasts, mobile marketing, and social media marketing, to name a few. When these methods are combined they become a powerful marketing arsenal that can improve sales revenue and strengthen brand recognition.

Due to the multiple facets of Web marketing it is imperative to obtain adequate training. Owners that are just starting out often find it beneficial to hire a marketing consultant. Professionals can offer guidance regarding which strategies will offer the highest rate of conversion; help setup a marketing management system; and provide training to staff members.

When performed correctly, Web marketing provides benefits that can increase sales revenue. Acquiring top positions at the major search engines ought to be a main priority for owners that want to strengthen their online presence.

To achieve this goal requires spending time becoming educated about search engine optimization and Internet advertising methods. Having content indexed in the top ten slots at the major search providers can yield a big spike in targeted traffic. Having exceptional sales copy on Web pages can help to convert visitors into customers.

For these reasons, it is imperative to create a marketing management plan to capitalize on every strategy that benefits your company. One of the most important considerations of the plan is learning how to connect internal and external content using link building methods.

Link building is a very important facet of Web marketing. The process involves acquiring backlinks from quality websites. This is accomplished through multiple channels such as article marketing, online video and podcast marketing, social networking, blog commenting, and local search.

Setting up a marketing management plan helps owners have a better understanding of their demographic market. Marketing plans are help owners evaluate potential return on investment and develop link building techniques to maximize online visibility.

On Attorneys: My Rationale Explained

Essential Qualities for Divorce Lawyers Lawyers who handle matters of separation of married couples are known as divorce lawyers. Since there are many factors considered, the divorce process can be very involving. Some of the issues involved include maintenance of the children and sharing out of property. It is necessary for people to get effective … Continue reading “On Attorneys: My Rationale Explained”

Essential Qualities for Divorce Lawyers Lawyers who handle matters of separation of married couples are known as divorce lawyers. Since there are many factors considered, the divorce process can be very involving. Some of the issues involved include maintenance of the children and sharing out of property. It is necessary for people to get effective divorce lawyers to help them handle the cases. They will therefore go through the divorce with ease. They will also get to have what they have worked for during their marriage shared fairly to them. There are important traits that divorce lawyers should possess in order to handle these cases well. One of the traits to look for is fairness. The well being of the parties involved should be considered by the lawyer. They should listen to those involved and make decisions based on evidence given. Taking sides should be avoided in order to win the trust of their clients. This will help in ensuring justice to all those involved. Confidence is also required from the divorce lawyers. Without getting intimidated, they should present their clients. They will thus win the cases for their clients. Until the case is closed, the lawyers should offer support to their clients. They should also let their clients know of what should be done and what should be avoided to ensure they win the case. In a professional way, they should dispute charges against their clients. They will thus be able to convince the court to side by their client.
Learning The “Secrets” of Services
The lawyers are also expected to be available for their clients. They should help their clients to cope with the divorce process. This is through giving emotional advice. Answering calls in time is also expected to enable them respond to concerns raised by their clients. In case the client experiences any problems, they should be ready to help out.
Looking On The Bright Side of Attorneys
Divorce lawyers should also exercise a lot of patience. Some divorce cases might take long to solve. Committing their time to their clients is thus required. While in court, they should not react to criticisms from their counterparts. They should also avoid getting angry over comments made against their clients. This will enable them to gain control over the case. They should also think through the decisions they want to make so as to avoid irrational acts. They will therefore be at an upper hand to win the case. It becomes possible for divorce lawyers to win the cases they handle if they possess these characteristics. They also get to attract a large number of clients. People should identify the strengths of the divorce lawyers they are going for. This will put them at a position of selecting lawyers who will effectively take them through their divorce case. They are also assured of having their issues represented well in court.

Lessons Learned About Marketing

The Way to Use Moving Averages

If calling the changes in the price of stocks and commodities were easy, everyone would be a marketplace millionaire. As it’s, predicting future prices with conviction is hopeless, but techniques have been developed to set the odds in the investor’s favor. While some of the more intimidating approaches rely on complicated relationships and mathematical computations, the moving average is an easy indicator that can be used to help plan profitable trades. Simple moving average, or SMA is a common tool used to flatten out short-term volatility and suggest tendencies. SMA is simpler and slower-moving than the mathematically more complicated exponential moving average (EMA), which could possibly offer more data, but also more statistical noise. Both are, however, exceptional tools for judging support and opposition in multiple time frames.

Use an interactive charting system together with local SEO tools. Some brokerages offer their proprietary charting platforms, and separate charting applications can additionally buy and downloaded. Free charting services will also be accessible online.

Select a stock, index, commodity, money or another investment vehicle to graph, and the time frames to analyze. Use a time a framework that matches your goal for investing or examining a special vehicle. Looking at a daily chart for a long term investment won’t be effective, while a weekly chart stretching back for years will just seldom provide helpful info for an intraday commerce.

Make use of your charting system to overlay regular moving average periods, usually 5, 50 and 200. Most charting services give instructions or tutorials for this particular step. Try to find clear support, opposition and crossovers on the moving average intervals chosen. If reasonable solutions aren’t reached, alter the times or the time frame.

Just in case a special moving average is acting as support, purchase orders might be put at or near that amount with stop-loss orders marginally under. When the moving average is acting as opposition, sell orders can be set at that amount with stop-loss orders somewhat over. If your crossover occurs, the existing relationship, either support or resistance, will probably turn.

Include moving averages into an existent trading or investing strategy. Whereas the technique might work in isolation, alternative techniques might affirm or alter your decision to enter or leave a trade based singly on this technique.

Suggestions that Guide You on How to Market Online
Stay disciplined. The resolve after using technical analysis, moving averages included, will be to take emotion from trading and increase chances of success. Getting on a drop or selling in a rally may feel counterintuitive and counter to present sentiment, but an existing moving average relationship provides a comparatively low-risk chance for attempting a contrarian trade. The crucial part of discipline in this case, however, will be to honor stop-loss amounts. Based the chart indicators, moving average relationships do not last forever, and it’s the speedy verification and ability to limit losses by exiting a busted trade that makes this technique relatively low hazard. Moving averages tend to work best within a market that trends extraordinarily explosive markets and may be hard to browse using moving average alone.

Source: Inbound Marketing Resources

A Beginners Guide To Websites

Getting Your Money’s Worth From Cloud Hosting

Cloud hosting, which is the newest form of web hosting these days, provides business owners a big chance to improve their presence on the internet. By using cloud hosting, business owners are able to support the upkeep of their websites and numerous companies have benefitted from its several advantages. You can now manage your business easily due to the latest cloud offerings. These tips will help business owners who are looking for a cloud server they can use.

Majority of businessmen do not understand how important a dedicated hosting service is. Because of this, several websites do not work properly, driving potential customers away. In some instances, dedicated servers fit one business but not the other one. Because there isn’t a universal server that will fit everything, cloud hosting is a great choice. Actually, a lot of websites already turned to cloud hosting.
How I Became An Expert on Services

By using cloud hosting, your website can now run in multiple servers. If you intend to launch a website for your business, you are likely to benefit from this kind of hosting.
Lessons Learned About Hosting

With this hosting, a webpage is supported on multiple servers, while using only a fraction of the volume of the servers’ total capacity to maintain your page. Therefore, your blog won’t go offline when a server goes down. You are also sure to benefit from another advantage cloud hosting has to offer. Your site is guaranteed to be free from bugs. Shared hosting sometimes entails problems when a website loads, like bugs, errors or slow loading. As a result of this errors, the business losses a big number of customers.

So, should you avail of a cloud server? This might be a wise choice if you plan to have numerous media and graphics files. Your files will open without a hitch if you have a cloud server. If your site runs on a cheap server, it might load at a snail’s pace, giving clients a hard time accessing your products and as a result, they might just leave and forget about your site.

However, it is still important that you find a server that offers cloud hosting without a hefty price tag. You are sure to get your money’s worth if you select a reliable web host. Your location will not be a factor when selecting dedicated servers. As a matter of fact, you can select whichever cloud server you fancy anywhere it might be.

Lastly, ensure that the plan you select is what’s best suited to your needs. As your enterprise develops, you could prefer to upgrade your plan to fit your growing requirements.

Remove Carpet Stains Safely – Genesis 950

Remove Carpet Stains & Clean Carpet

Throughout the year, carpets can take a toll. Everyday life can leave a mark on your carpets. Spilled food and drinks, art and craft projects, smudged makeup, spilled paint, muddy boots and pets can leave your carpet unsightly and embarrassing. In addition to the visible stains, there is also buildup in carpet. From dander to pollen, unseen particles can cause health related issues which aggravate allergies and skin conditions. Even further below the carpet, bacteria can promote mold growth which can cause respiratory issues and destroy your carpet.

Keeping carpet clean is an important task and should be done not just to keep your house looking presentable, but also to reduce factors that can contribute to poor health. Spring and Fall are the best times to give your carpet a thorough cleaning to remove any buildup which has settled into the carpet over the seasons. However it always seems the carpet needs to be cleaned when it is most inconvenient. An unexpected spill often triggers the urge to clean before the stain sets in. Because of this, people typically grab the most convenient cleaner and start scrubbing away.

Unfortunately, many of these cleaners are unsafe. Many contain harsh chemicals that can impose health risks. Simple Green contains 2-buthoxyethanol, which can damage red blood cells and irritate the eyes. Spot Shot may be fatal if inhaled. Febreeze, 409 and other ammonium or ethonalamine based can cause and trigger asthma. Some of these cleaners have been cited as releasing up to 89 air contaminants. The Environmental Working Group has composed a list of products on their Hall Of Shame. This list outlines the dangers in a number cleaning products.

In addition to being unsafe, many household cleaners do not properly remove stains. Many of these cleaners contain toxins which will alter the carpet. A proper cleaner can safely break down the stain. Genesis 950 is a safe, green cleaner which uses water as it’s primary mode to remove stains. Genesis 950 is a surfactant based cleaner. A surfactant based cleaner uses water to make a stained area water soluble. When a stain becomes water soluble, it’s bonds are broken. Once the bonds of a stain are broken, it loses it’s adherence to the surface it has been attached to. It can then be rinsed from the surface.

Genesis 950 can be used as a spot cleaner to target specific stains, or it can be used in a machine to clean entire carpets. Either way, it is the best cleaner for a number of reasons. First and foremost, it is safe. It does not contain any regulated chemicals like other cleaners. There is no 2-buthoxyethanol, ammonium or ethonalamine. Genesis 950 will not provoke asthma, respiratory issues, or fatal reactions. It is a green product, designed with the safety of the environment, pets, children and families in mind.

Genesis 950 can handle all types of stains. Initially designed in the early 80’s, it has been used for decades to remove industrial ink from printing presses. In 2011 it was made available to the public as a general all purpose cleaner. Because of it’s ability to break down food stains, makeup stains, paint stains, and even pet stains, it has become one of the most popular carpet cleaners on the market.

Pet owners love Genesis 950 because it can remove vomit and urine stains as well as odors. It does so without harming the surface being cleaned, or the pet. In addition to removing stains, it also removes odors.

Remove Pet Stains & Odors From Carpet

Pet urine and vomit can make carpet unsightly. It can also cause a great deal of frustration when it comes to cleaning them. If not properly cleaned, it can also cause a shift in the bathroom patterns of pets. Animals, both cats and dogs, urinate where they smell they have gone before. If an area is not properly cleaned, they will be drawn to that spot repeatedly. Unfortunately, some people follow some terrible advice in regards to cleaning pet stains and find themselves with an animal that keeps going in that spot.

The worst advice by far is the recommendation of vinegar as a solution to clean pet stains. Vinegar, as well as ammonia, has a pH level with an acidic base. This pH level is comparable of that found in urine. As a result, the acidic odor confuses your pet into thinking that is the spot to go to the bathroom. Even the Humane Society advises to stay away from vinegar and ammonia. Likewise, cleaning products containing ammonium compounds have the same effect. It is for this reason you see so many people baffled that their pets won’t stop going in the house. More often than not, it is not a housebreaking issue, but an issue revolving around cleaners used that draw animals to urinate in the spot they were used.

Another issue in dealing with pets is the odor below the carpet surface. When an animal urinates on carpet, the urine travels downward. It becomes infused in the padding and the fibers of the carpet. Surface cleaning a spot will not remove the odor underlying the carpet. While you might not be able to smell it, you pet can. As they sniff about the carpet, when they come across the section with an old stain in the padding, they are likely to go to the bathroom there again.

Another huge misconception is that baking soda or air fresheners will remove the odor. This is false. Baking soda is a neutralizer when introduced to an acidic component. Neutralizing and odor is not the same as deodorizing. To remove pet odors, the bacteria causing them needs to be destroyed. Air fresheners, in addition to releasing contaminants and asthma inducing chemicals, only mask odors. They do not neutralize or deodorize them. Genesis 950 kills the bacteria in the carpet and completely removes the odor . . . safely!
This carpet was full of pet stains. It was cleaned with traditional cleaners over the course of several years. The cleaners themselves created more staining and left discolored blotches throughout the carpet. Typically, these cleaners are soap based. As soap attracts dirt, the marks left behind by those cleaners only became more prominent as time went on.

Because the cleaners used did not deodorize the area, the pets repeatedly went to the bathroom throughout the carpet. This was not a housebreaking issue. It was an issue caused by the odor not being properly removed and the animals being drawn back to that spot as their bathroom.

Pet stains, as well as other stains, should be cleaned using a steam cleaning or carpet cleaning machine. There are a number of machines available for retail consumers. They are great investments, as they can restore carpet and keep your home clean. For those who prefer, these machines can be rented from local grocery and hardware stores. Genesis 950 is compatible with all types of cleaning machines.

To remove pet stains, and the associated odors, Genesis 950 should be used at a mixing ratio of 1/3 Genesis 950 to 2/3 water. Typical cleaning recommendations for general cleaning are 1 part Genesis 950 to 7 parts water, however pet stains can be more persistent and for this reason, the ration can be increased. In extreme cases, Genesis 950 can be mixed with water at a 50/50 ratio. There should not be more water than Genesis 950 though as it is the water which activates it and enables the stain to be broken down.
After being cleaned in a machine at a ratio of 1/3 Genesis 950 to 2/3 water, the pet stains and odor were completely removed, as were the marks left behind from other cleaners.

Genesis 950 can also tackle surface stains. Whether it’s food, make up or unknown stains, use Genesis 950 in a spray bottle with water at the general cleaning ratio of 1 part Genesis 950 to 7 parts water. Spray the area, then rinse clean with water and allow to dry.
In addition to pet stains, Genesis 950 removes many other types of stains.

GRASS STAINS

RUST STAINS

CAR INTERIORS

PASTA STAINS

Genesis 950 is a cleaner like no other. It removes the toughest stains without polluting the environment, harming you, your family or your pets. If you are looking for a safe cleaner, visit www.genesis950.com and read the reviews, see more photos and find out what else you can clean.

Are Directory Listings Worth It A Look At Yahoo, DMOZ And More

One of the most common tactics of the erstwhile “SEO experts” was directory submissions i.e. submitting your website and description to various websites which categorized or classified them based on region, category or interest. Numerous software has been sold which does nothing more that submitting your website to various online directories. Then came online directory submission services which did not require any downloads or install. Each service would boast about how many more directories they could post to. The game was of numbers, not of the quality given to an end user who is browsing those directories. We take a look at what the status of web directories are how directories are fading into the sunset.

Yahoo o
The Yahoo Directory shut down in December 2014, after a successful 20 years of being around. Yahoo’s Directory service was a paid service which listed businesses after a thorough review by Yahoo Editors. Yahoo started its business as a Directory and held much of the market share until the concept of Google came about. The sudden closure of Yahoo’s Directory bring up more questions in the mind of SEO professionals about whether Directory submissions still work, even if premium directories filter out spam entries. The answer is that directories probably do not work any longer, which is why there are just a couple of reputed directory services available online.

DMOZ

It’s said that the best things in life are free. DMOZ is also a free directory, which is part of the open directory project. It is one of the most difficult directories to get listed in, especially due to its extremely stringent and also very vague guidelines. Over the years, DMOZ’s credibility has reduced, mainly due to invalid links and no concrete action on dead links, expired domain names or businesses that have wound up. DMOZ’s directory is moderated by volunteers from around the world. Even the volunteer picking process is very stringent and not at all predictable. However, till date DMOZ remains one of the most sought after directory service, which every webmaster wishes to be listed on. Many webmaster’s have given up on resubmitting websites once they have been rejected. The most common grouse about submitting a website is that the approval guidelines are very vague and there is lack of clarity in the process.

Best of the Web

Best of the Web is one of the few directory services which has been around for a while and is still going strong. Or atleast it seems so. BOTW has a list of paid editors who scan through fresh submissions and sift them according to their quality. Spammy content is removed and the list is constantly kept clean. The price that BOTW charges is $150 per submission. While this may sound steep, most other directories also charge this much. A newbie webmaster maybe quite put off by the pricing, especially because the value of the link is not easily quantifiable when compared to PPC / CPC advertising. But veteran SEO experts claim that the money is worth it and that it is a small price to pay for being listed in a PR 7 directory. However, many do not realise that all the pages will not have PR 7.

From the way things have been trending, it appears that Search Engines will no longer take directories very seriously and will give very little weightage to such links. This means that people who are visiting the directory are likely to find your services, but in the open market it maybe tough to be spotted. Although directories of repute can aid search engines in picking out relevant content, but then stricter and more transparent guidelines are needed.

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